With so many services moving online, a realtor’s online presence matters now more than ever before! Clients are constantly going online to check out new listings, research the housing market, and (most importantly) view websites and reviews of potential realtors they want to work with.
Many realtors appear online through basic searches, so this means you need a way to stand out from the crowd and easily engage with those clients who end up on your website. How can you do this? By creating an eye-catching, user-friendly website that helps your clients get to know you and trust you!
Does this sound overwhelming? It’s not, if you have the right team to back you up. Here at Realty Labs, we’ve crafted three tips for a realtor website that delivers in design impact, client-focused user experience, and creative online presence!
With so many realtors online, you need a way to stand out from the crowd
Make it beautiful
A creative and unique design will help you stand out and make your realtor ‘brand’ clear and memorable to clients. This can mean many different things like the website colours and layout you choose, a recognizable logo that you use in different ways across the site, or even the font you utilize. Luxurious and interactive site features like video banner introductions, and custom maps for areas you work in can also boost your website’s look + feel.
However, a very important feature that is often overlooked by realtors is using up-to-date and engaging photography! If your headshots are 15 years old and only repeating the same two poses across the whole website, it’s time for an upgrade. Investing in lifestyle photography that shows you and your team enjoying work AND play. This will help keep a client’s interest as they scroll through your site. Make use of both indoor and outdoor shots to bring your personality into your photography!
Make it technical
You need a website that gives the client everything they need, and that means important technical features! Your website needs to load quickly and efficiently, be easy to view on every type of browser platform, and on all sizes of devices including mobile phones, tablets and desktop computers.
But most importantly? Your website needs to be fully loaded with integrated IDX feed technology! There is so much benefit to having a site with the latest updated technology. IDX Website Integration + Market Boost give incredible features like:
- Listing Alerts
- Integrated Market Stats
- Active + Sold Listings
- Automated Emails
- Automated Featured Listings
- And so much more…
Create a tech-forward website that impresses your clients, you won’t regret it!
Make it Personal
Potential clients will appreciate an attractive, technical website, but they won’t necessarily connect with it. You need to craft streamlined content that gives them all the answers as to why they should pick YOU to buy or sell their home.
Crafting content that is clear, easy-to-read and engaging will go a long way in helping a client get to know you. Getting specific and honest about your love of the industry and helping clients achieve their goals will make them want to work with you. But remember! It’s not just about your work. Make sure you talk about who you are as a person. Do you have hobbies and interests? Share those on your ‘About Me’ page. A site infused with YOUR personality will give your potential clients a chance to get to know you and understand why you are the perfect fit to help them buy or sell their home.
It’s a big list for your online presence, we know. But that’s why you have us!
Realty Labs will boost your online presence and get you noticed with a professional, interactive and beautiful website made just for you.